Movies have been an inevitable part of our lives since as long as we can remember. While some make significant splash in the box office and get placed on the hit chart, some others fail to garner attention and soon fade out into the darkness that holds the zillion more ‘flops’ that have tested our patience and tortured our senses over the years. “This movie is different,” while, every other filmmaker keeps reciting this clichéd claim, not so surprisingly, there’s absolutely no dearth of terrible movies. Why do certain films succeed while certain others barely get registered in moviegoers’ mind? Budget, storyline, star cast, advertising, promotion, or sheer luck; what is sure-fire factor that helps churn out a film that ensures stupendous box office success? Opinions can vary, and so do the reasons that make one do the categorization. Finding the right concoction that helps make a box office conqueror might be impossible. However, in today’s fast paced world that leaves hardly any time for relaxation; in order to squeeze out two hours from the immensely busy schedule of ours, a movie has to help us unwind, shed the stress and laugh our lungs out, thus leaving the cinema hall with sheer contentment.
A cinematic gem undoubtedly, should have a strong and reasonably realistic storyline. But, some of the movies that we get to watch these days have been made with excessive focus on the realistic aspect of their stories, the reason why entertainment often takes the backseat. A movie has to entertain the audience as a whole, and not just handpicked viewers and critics. However, some of the movie-makers who are constantly extolled for their award-winning works are yet to learn how to create the potion of making the feel-good movies that a major share of audiences would love to watch. The outcome of this unawareness are the movies that are crafted with lacklustre storylines that cry out to get drenched in the showers of colourful backdrops, foot tapping songs, worth-watching romantic moments, and rib tickling comedy. A filmmaker who has a slew of flop movies to his credit was recently heard going gaga over his new lacklustre creation with zero comedy and romance. His recent movie with a significant overload of emotions and a dreary story that gets stretched out and exaggerated to reaching the nadir of boredom soon tanked at the box office within days of opening, despite a hefty budget and an impressive star cast.
A bankable star or a director with innumerable awards under his belt aren’t all that it takes for a movie to be a fifty crore or a 100 crore grosser at the box office. Instead, the requisite is sheer entertainment that satisfies both the masses and the classes, making them long for the next movie from the very same makers. The fame and profit of such movies will grow manifolds with just positive word-of-mouth abuzz. That said, we needn’t forcefully watch or endorse movies that make money with implausible plot and larger-than-life-heroes. But, if such movies can entertain us for the quality time we devote to watching them, those much criticized absurdities too are worth, even if they lack the mirror images of hardcore realities. With reality comes another facet of movie-watching. While most of the cine-goers love stories that are real and rational, do they really look for the pinching reality of life in the movies that they choose to watch? No one would want bear with the negative experience of watching a sad story, yet continue to remain hypocritically stubborn about being loyal viewers of movies that are far from enjoyable and fail amuse the audiences, but are well laced with hardcore realities of daily life. The fact is, most of us hardly look for the bitterness of realism, instead, hope to watch movies with idealistic storylines that are adorned by brilliant amalgamation of songs, dance, comedy, and romance. Despite the fact that numerous voices of decency preachers vehemently oppose the showcasing of Munnis and Chikni Chamelis, these sizzling hot item numbers leave no stones unturned to attract public, including those who fervently oppose the bandwagon of item girls.
Apart from failing to keeping pace with changing market dynamics, and differing choices of target viewers, earning the moolah is yet another goal that some filmmakers deliberately tend to ignore. In the urge to operate each movie with more than stronger and intense stories and undiluted streams of hardcore logic, many directors are guilty of luring naive investors into their million-dollar risks, only to deliberately forget about the money that gets poured into their magnum opuses. For lack of watchable elements, many of such abysmally hopeless movies that would have been better left unmade fail to recover even the costs incurred in their making. Thus investors often end up in hefty loses, vowing not to invest in a film ever again.
Movie making is way beyond a good dose of gut feeling, and has to be balanced with factors that help enjoy extensive box office success. Creative decisions, entertainment quotient, and their financial outcomes have to go hand in hand, in order to ensure successful results in movie making.